How To Choose The Right Autoresponder For Your Business
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There’s absolutely no denying the fact that if you wish to be highly profitable online, you MUST build an email list. Selling to warm leads and existing customers is far easier than trying to convert cold visitors (prospects).
This is why you see marketers constantly parroting the quote, “The money is in the list!”
That’s definitely true. However, let’s not forget a crucial component in all of this:
The money may be in the list – but WHERE you keep the list matters greatly too.
The best way to build your list will be to use a reputable autoresponder. Since this is a very profitable online business model, there are many large companies offering email marketing services.
So which will you choose?
They’re all not made equal. Some are infinitely better than others. So you have to pick an autoresponder carefully.
Do NOT do this!
Avoid using self-hosted autoresponders!
They’re usually created by ‘smaller’ marketers and lack the features and automation that the managed services provide.
Very often, the self-hosted autoresponders only have one thing going for them – a low one-time fee.
But you always get what you pay for. If you have deliverability issues, etc. you’ll have to sort them out yourself.
Not to mention, most self-hosted autoresponders do not have as many integration and customization features as the ‘big guns’.
So it’s best to pick a managed solution even if it means forking out a monthly or yearly fee.
How To Choose The Right Autoresponder?
Creating an email marketing campaign can be difficult and time-consuming. Not only do you need to create everything, but each step of your email marketing needs to be tracked, so you know what works and what doesn't.
Autoresponders offer a simple solution for this problem by allowing you to create custom emails that are sent automatically when a set action is taken.
Knowing this, it's crucial that you choose the right autoresponder that works best for your business. This is easier said than done because there are so many autoresponders to choose from.
Know Your Business Goals
When choosing an autoresponder, you need to look at what your business goals are. While many autoresponders will have similar features, they may not be helpful to your specific business model.
Choose an autoresponder with features that will help you get the most out of your email marketing campaign.
If your goal is to increase sales for your business, then an autoresponder with features that help you track your customers, what they are interested in, and see whether they have made a purchase is ideal.
On the other hand, if your goal is to increase brand awareness for your company, then an autoresponder without sales goals would be more beneficial.
Finding the right autoresponder is important for every business
Know Your Budget
Another factor to consider when choosing an autoresponder is how much money you are willing to spend.
There are free options available, but they may not have all the features your business needs to succeed.
On the other hand, some autoresponders may offer the same features at different price points. It's important to compare several autoresponders to know the tool that gives you the best value for your money.
ESP Reputation
For autoresponders, it matters a lot how long the company has been in business. Often, companies that have existed for a longer period have a better relationship with email service providers such as Yahoo, Gmail, Hotmail, etc.
Autoresponder companies that have been in service for longer than seven years have a better relationship with ESPs, and hardly do their emails go to spam.
Ease of Use
It's crucial that you use an autoresponder that is easy to use. While there are many autoresponders on the market, not all of them provide an equal user experience. Not only should it be easy to use, but it should also help you get more out of your time.
A good autoresponder will reduce the amount of work you need to do for your email marketing campaign to be successful.
Whether it helps you easily create great-looking emails, track your customers, or has features that can be used at any time of day, a good autoresponder makes the email marketing process as easy and helpful as possible.
List building and Segmentation Options
Email marketing is more successful when you can quickly build your email list and send emails that resonate with different people on your list.
The autoresponder you choose should make it easy for you to collect new emails while also allowing you to segment your list based on different criteria.
If your goal is to increase sales, then you should have the ability to send each person on your list an email that is relevant and resonates with them.
If your goal is to increase brand awareness, it's important to send emails according to different demographics automatically.
The ability for Integrations with Other Tools
Autoresponders hardly work without integrating with other tools. To run an effective email marketing campaign, you will need to integrate it with other tools.
For example, if you need to use an autoresponder to collect emails and then track the sales from those people, this requires integration with a CRM. This way, your autoresponder can automatically see if the person that signed up converts into a customer.
The autoresponder you choose should help you integrate with other tools by having API capabilities and easy-to-use integrations.
This will not only make your life easier, but it will also help your email marketing campaign become more effective.
Analytics and Reporting
Autoresponders should provide you with detailed analytics about your email marketing campaign.
An autoresponder should track how much traffic your campaigns are driving, what links in the email are clicked on more often and see whether or not people purchased after they read your emails.
For your email marketing campaign to be successful, you need a tracking tool that will show what kind of message resonates most with your customers and if the campaign effectively generates engagement or sales.
Conclusion
When choosing an autoresponder, consider the features that are most important for your email marketing campaign. A lot of these tools offer a free plan with limited features, so you can start emailing instantly without having to spend any money.
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