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GetResponseautoresponder is a well-established brand in the email marketing industry, just behind AWeber in terms of popularity. It has been a reliable choice for online marketers for years.
Letâs look at the pros and cons of GetResponseâŠ
The Pros
Established brand
In terms of popularity, one could say that GetResponse comes in a close second after AWeber.
Usually, both autoresponders are mentioned in the same breath by online marketers when asked to name reliable autoresponders.
GetResponse has been around for years and it does the job well enough.
Affordable
If youâre looking for a low cost autoresponder thatâs reputable, youâre looking for GetResponse.
Itâs one of the more affordable autoresponder brands and beginner marketers on a tight budget will be able to afford the $15.58 a month for 1000 subscribers.
Has a variety of features
GetResponse is just as efficient as other popular autoresponders and has features such as
tagging
abandoned cart emails
automation flows
visitor tracking
and more.
Despite the lower price, GetResponse still packs a punch.
Easy to use & tutorials provided
The GetResponse interface is clean and seems less clunky than AWeber.
While not as sleek as ConvertKitâs set up, GetResponse is definitely still easy to navigate and use.
Beginners to email marketing tools will have no issues using it. Tutorials are provided to guide you. Just click on the âResourcesâ link.
Constantly updated
One of GetResponseâs biggest selling points is that there is constant improvement and innovation going on.
This probably explains why unlike AWeber which ended up lagging behind, GetResponse was able to keep up with the newer and leaner autoresponder software hitting the market.
You can rest assured that GetResponse will keep getting better over time because of their never-ending approach to innovation.
Drag and drop email builder
GetResponse uses a block editor for its emails.
Initially, it may seem weird, because unlike ConvertKit (where you type text directly in the editor), with GetResponse, youâll be dragging text blocks, image blocks, etc.
However, with GetResponseâs editor, your emails can be better customized. With ConvertKit, your emails will be mostly text-based and thereâs not much option for customization.
So GetResponse wins hands down in this regard.
A/B testing
You can split test your emails with GetResponse.
While thereâs not much depth to the split testing, you still can do basic A/B testing of your subject lines and so on. That will help you send better emails which get higher open rates.
Integrations
GetResponse integrates with many 3rd party providers.
Because it has been on the scene for so long, it has more integrations than many of the other newer autoresponders.
Here are some of the integrations that GetResponse has: Samcart, Woocommerce, Magento, Stripe, PayPal, Facebook, Gmail and more. They have 10 pages of integrations! You can see them all here.
Landing pages
You can easily build simple landing pages with GetResponse.
So if you donât wish to fork out money for a page builder, you can still create rudimentary landing pages with GetResponse â and itâll still get the job done and help you build your list.
Great reporting
GetResponse offers reporting on email analytics such as click throughs, open rates, Google Analytics and so on. In fact, itâs better than several other email marketing tools in this aspect.
There are just too many features in this powerful autoresponder tool to mention here. Youâll be better informed visiting the official site here.
GetResponse could be the solution you've been looking for
The Cons
GetResponse has a subscriber blacklist. This list is probably comprised of people who opt in to get emails and then mark the emails as SPAM instead of clicking on the unsubscribe link at the bottom of the emails.
Whatever the case may be, some of the people on the blacklist may buy your products but not be added to your email list in GetResponse via API â because theyâre blacklisted.
As a result, youâll not have these customers on your list and you canât market to them. This is a definite disadvantage of using GetResponse.
Another downside is that GetResponse doesnât have the best deliverability rates. Itâs fair by industry standards, but it could be better.
Nevertheless, itâs still a reliable autoresponder to consider.
Should You Get It?
Visit the official page and look at what GetResponse is offering.
They have a 30-day free trial.
Sign up for it and try out the tool.
If you like it, you can upgrade your plan and use it.
Ultimately, what matters when it comes to using email marketing software is that you feel comfortable using it and it has the features you need.
GetResponse just might be the autoresponder youâve been looking for. Do try it out.
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